Caleb Al-Jorani
Caleb Al-Jorani
To launch IGTV, Instagram's new vertical video platform, we created a series of short idents that show how any content gets better in 9:16 and how visceral, eclectic, and insane, this new experience can be.
To show that IGTV was about to disrupt the online video category, these idents ran across existing video platforms that have historically only had widescreen 16:9 content.